Information Design

Assignment One 15%

Design a Map in the style of the London Underground Map

Map your contacts

Due Week 3 before class late work will not be assessed.

Presentations 10%

Research and create a presentation to discuss your research and design process for the L'Movie project.

The presentation should be clearly laid out and presented in class, 3 - 5 minutes (no 15 talkathons) punchy sales pitch. Presentation can be in powerpoint, keynote or PDF formats brought to class on CD no pens, no excuses. Presentations should discuss, layout, typography, colour theory, animation style, target market and how the brand is effected by these factors. Strong elements of brand should be evident in the work.

Presentations will be in week 5

Branding Style Guide 20%

Create a fictitious company in a market sector that interests you and create a branding style guide for all it's printed (both screen and print) and marketing material. A Branding style guide should discuss all aspects of information design and should express a thorough understanding of the subject and provide examples of each criteria

Style guides will be submitted week 8.

Report writing & design 15%

Create a report to discuss your research and findings regarding movement, branding, colour theory, typography, layout and categorization techniques ( hierarchy, taxonomy, folksonomy etc ).

This project starts at the same time as the branding project but is due final hand-in.

L'Movie O'Type

You are going to create a 1.5 - 3 minute animation of typography illustrating the song of your choice.

Week 4

Your research findings and storyboard ruffs in class for presentation to class.

Week 6

Finished story boards, final song & treatment.

Week 10

Rough animation to music.

Week 12

Last call for help

Final hand in

Date etc to be announced.