Information Design

Little Red Riding Hood Fight Back

Through the woods she walked
in her cloak of red,
Bound with food, for the side
of her grandmother’s bed.

Riding Hood met a wolf,
and the wolf he seemed nice
So she told him her plight,
and he gave her advice.

“Pick her some flowers”
is what the animal said,
as a plan began forming
inside his own head.

While she picked her flowers,
the wolf, off he ran.
They were both going to visit
Red Riding Hood’s Gran.

The wolf arrived first
at Grandmother’s gate,
He’d be quiet enough
and inside he would wait.

“Come in little red,
cried Gran from her bed.
But in came the wolf,
who swallowed her instead.

Red Riding Hood arrived
shortly after lunch,
and unleashed her fury
in one killer punch.

After eating poor granny,
the wolf didn’t know,
our heroine had a black belt,
in the art of Tang Soo Do.

To increase awareness and registration for their children’s self-defense classes, The World Black Belts Center in Dubai tackled this in an unconventional way.
Nope, they didn’t reverse punch parents into registering their kids, instead Memac Ogilvy Dubai created an illustrated children’s book that’s based on the well-known
story of Little Red Riding Hood. What happens in the end? Our little heroine courageously beats up the big bad wolf to save the day. A simple call to action on the back cover – “You Too Can Fight Back” – provides the reader with more information on self-defense classes for kids and directs them to register. The End.

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Dalbir Singh
Art Director: Regina Groffy
Copywriters: James Bisset, Kareem Shuhaibar
Illustrator: Regina Groffy

Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Associate Creative Director, Art Director: Steve Yee
Creative Director, Copy Writer: Ben Purcell
Art Director: Bryan Carroll
Copywriter: Aroon Mukhey
Executive Producer: Carol Lombard
Producer: Carrie Lighthall
Director of Client Services: Mike Braue
Account Supervisor: Jana Wentz
Production Company: Radical Media
Director: Peter Darley Miller
Director of Photography: Sal Totino
Executive Producer: Frank Scherma
Line Producer: Barbara Benson
Editing House: Spinach
Editor: Kelly McClean
Producer: Carrie Lighthall
Sound Design: Margarita Mix
Sound Designer: Nathan Dublin
Audio Mix: Margarita Mix, Santa Monica
Mixer: Nathan Dubin

Advertising Agency: BBDO NY, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn
Creative Directors: Scott Kaplan, Tom Kraemer
ACD/Copywriter: Mike Sweeney
ACD/Art Director: Molly Sheehan
Agency Producer: Theresa Ward
Director: Simon Cole
Production Company: HSI
Editorial Company: Cosmo Street
Editor: Lawrence Young
Visual Effects: a52
VFX Supervisor: Andy McKenna
Sound Design: Soundlounge
Sound Designer: Tom Jucarone
Color Correction: CO3

Advertising Agency: Caldas Naya, Barcelona, Spain
Creative director: Gustavo Caldas
Art Director: Oriol Sendra
Copywriters: Gustavo Caldas/Roberto Castro, Fiona Mompean
Account Director: Fabiana Casañas
Production company:Lutor Works
Dierctor:Eric Lutor
Sound: Polart
Music: "Moving" by Macaco

To view the commercial, music video and making of visit: https://www.lincoln.com/music

For the current Lincoln music promotion and integrated ad campaign via Team Detroit, Wild Plum Director Shane Drake teamed with visual effects company Ntropic to create a visually striking commercial and music video for electronica/indie rock rising stars Shiny Toy Guns.

In each, the Shiny Toy Guns glittery performance of Peter Schilling's hit Major Tom comes alive against a backdrop of screens showcasing the Lincoln MKZ. Ntropic designed the media projected on giant LED screen walls, which were then filmed with the live performance at the Orpheum theater for both the commercial and music video. Ntropic also provided graphics treatments, color correction and final composite.

For the backgrounds projected behind the band, Ntropic created a series of distinct environments designed to complement the galactic, ethereal quality of the song, while staying consistent with the intercut Lincoln MKZ commercials. These worlds were created by combining practically shot light elements with fully dimensional CG sets built in Maya, After Effects and Inferno.

In keeping with the live in-the-moment feeling of the performance it was decided to use super-bright LED screens behind the band rather than taking a more conventional green-screen approach.

Advertising Agency: Team Detroit, USA
Executive Producer: Mike Stark
Copywriter: John Godsey
Art Director: Beth Hambly
Production Company: Wild Plum
Director: Shane Drake
Executive Producer: Shelby Sexton
Head of Production: Sandy Haddad
Line Producer: Ted Robbins
Director of Photography: Maz Makhani
Production Designer: Charles Infante
Editor: Walter May
Visual Effects: Ntropic
Creative Director: Nathan Robinson
Creative Director/Inferno artist: Simon Mowbray
Inferno artist: Alaina Goetz
CG artist: James McCarthy
Assistant Editor/Asst. Inferno Artist: Jesse Boots
Lustre Colorist: Marshall Plante
Executive Producer: Dana Townsend
Producer: Melissa Warhaftig

Advertising Agency: Banda, Bulgaria
Creative Director: Vladi Lagadinov
Art Director: George Kasabov
Copywriter: Anton Georgiev
Illustrator: George Kasabov
Published: 2009

Advertising Agency: Banda, Bulgaria
Creative Director: Vladi Lagadinov
Art Director: George Kasabov
Copywriter: Anton Georgiev
Illustrator: George Kasabov
Published: 2009

Advertising Agency: Banda, Bulgaria
Creative Director: Vladi Lagadinov
Art Director: George Kasabov
Copywriter: Anton Georgiev
Illustrator: George Kasabov
Published: 2009

Creative minds need a creative space. A place where ideas live. Where aspirations are pursued, actions are challenged and minds are connected. A physical place, but without borders when it comes to creativity. It's more than just a place for work, study and play. It's a state of mind.

Advertising Agency: Cuckoo, Singapore
Creative Directors: Robert Davies, John Scott
Art Director:Daphne Chan, Robert Davies
Copywriter: John Scott
Illustrator: Sokkuan
Published: February 2010

Advertising Agency: Plant, Copenhagen, Denmark
Creative Director: Thomas Norgaard
Art Director: Tarik Arnautovic
Copywriter: Thomas Norgaard
Production: Jacob Larsen, Jacob Rosenberg
Published: February 2010

One cashier, one hidden cam, one printer. That´s all Burger King needed to prove that Whoppers are made to order. Exactly your way. When a person ordered a sandwhich, a picture was taken, without anyone noticing. The client got your freshly made Whopper with your face on it. Burger King has proved that each sandwich is unique, made to order, especially for each customer.

Advertising Agency: Ogilvy Brazil
Chief Creative Director: Anselmo Ramos
Executive Creative Director: Michel Lent
Creative Director: Angela Bassichetti
Copywriter: Eduardo Marques
Art Director: Douglas Kozonoe
Head of Art: Denis Kakazu
Motion Design: Rubens Angelo
Account: Carolina Vieira | Virgínia Mendes
Approved by: Rafael Romero
Production: Bossa Nova Films
Director: Giuliano Saade
Audio: Bamba Music
Voice Over: Zachary Lee

Advertising Agency: Åkestam Holst, Sweden
Creative Director: Andreas Ullenius
Art Director: Lars Holthe, Petra Albrektson
Copywriter: Hanna Björk, Joakim Labraaten
Web production: From Stockholm With Love

Advertising Agency: Publicis, Amsterdam, The Netherlands
Art Director: Bart Oostindie
Copywriter: Jochem Visjager
Photographer: Simon Warmer

It takes stains off. Including the ones from lipstick on the collar.

Advertising Agency: Gruponove, Recife, Brazil
Creative Directors: Aliwton Carvalho, Gustavo Rêgo
Art Director: Ricardo "Kadito" Rodrigues
Copywriter: Rafael Nântua
Illustration: Platinum
Published: February 2010

On carnival, even friendships are colorful.

In Portuguese, “colorful friendship” means “friends with benefits”.

Advertising Agency: Gruponove, Recife, Brazil
Creative Directors: Aliwton Carvalho, Gustavo Rêgo
Art Director: Ricardo "Kadito" Rodrigues
Copywriter: Rafael Nântua
Illustration: Platinum
Published: February 2010

Colors even on Ash Wednesday.

In Portuguese, “ash” and “grey” have the same spelling.

Advertising Agency: Gruponove, Recife, Brazil
Creative Directors: Aliwton Carvalho, Gustavo Rêgo
Art Director: Ricardo "Kadito" Rodrigues
Copywriter: Rafael Nântua
Illustration: Platinum
Published: February 2010

Imagine What A Buck Could Do.

Advertising Agency: Alcone Marketing Group, Irvine USA
Agency website:
Creative Directors: Luis Camano, Carlos Musquez
Sr. Art Director: Jason Penning
Art Director: Justin Wright
Retoucher: Graphic Industries
Published: March 2010

The Identity of Young Chennai

Advertising Agency: JWT, Chennai, India
Creative Directors: Senthil Kumar, Abraham Karimpanal
Art Director: Batul Turab
Copywriter: Akash Anandh
Photographer: Akash Anandh
Published: April 2009

Credits: Perantauan Enterprise

The foldable bicycle from BSA was printed on real cartons and placed at key BSA GO outlets in a way that no packing box has ever been before. Customers were drawn to this intriguing poster that could be taken down and folded in to box, ready to take. Succinctly driving home the ease of folding the cycle and it's primary benefit - Pack and Go. A folded version of the carton was also placed at the counter as an information "boxlet" inviting customers to take one home now!

Advertising Agency: JWT, India
Creative Directors: Senthil Kumar, Abraham Karimpanal
Art Director: Batul Turab
Copywriter: Arjun
Photographer: Akash Anandh
Published: December 2009