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BSc (hons) Interactive Multimedia Design

Submitted by admin on Sun, 01/21/2007 - 19:03
Module Title
Information Design
Module Code
DES311 2nd Semester
Module Level
2
Credit Points
20
Semester
2
Location
Magee Campus MQ218
Prerequisites
Successful completion of year one
Co-requisite(s)
None
Module Coordinator
Anton Hutton
Teaching Staff
Conánn FitzPatrick
Hours
Lectures / Seminars 24
Structured Discussion 12
Directed Reading 12
Assignment Preparation 76
Directed Study 76
Total Effort Hours
200
Academic Subject
Art and Design

Rationale

This Module is designed to prepare students for the industrial reality of the market sector they intend to enter. Each student will be given the opportunity to research and develop a short multimedia presentation.

Students will research the assignment, develop a rationale, sketches and storyboards for their concept, before finally producing the finished piece in an authoring tool of their choice. Sound and Vision are treated here as elements of the multimedia statement, with each being used as an integral part of the appropriate design solution.

Aims

The primary aims of the module are as follows:

  • to develop an awareness of the research, production and design skills required to successfully complete a simple multimedia production
  • to prepare the student for the discipline of the multimedia working environment

Learning Outcomes

Upon the successful completion of this module a student will have achieved and demonstrated the following learning.

Subject Related Qualities

A knowledge and understanding of:
A4 Multimedia design principles.

Intellectual Qualities

An ability to:
B1 Formulate multimedia designs that conform to given technical and other constraints.
B2 Analyse and evaluate the extent to which a multimedia system meets the criteria defined for its current use and future development

Professional / Practical Skills

An ability to:
C1 Specify, design, construct and test multimedia systems.
C2 Select and employ suitable techniques and tools for the design, creation and documentation of multimedia systems, with particular emphasis on understanding the whole process involved in the effective deployment of interactive multimedia solutions.
C4 Work effectively as part of an interactive multimedia design team.
C5 Prepare and deliver presentations and written reports.

Transferable / Key Skills

An ability to:
D2 Communicate effectively with a variety of audience types using various media.

Content

Anticipated lecture / seminar content includes the following: Design Problem Analysis; Production; Managing a Project; Post Production; Scripting; Pre-production Planning; Report Writing; Design Evaluation.

Learning and Teaching Methods

Lectures will cover the principles and methodologies which inform visual representation in the communication process. Structured feedback will help students contextualise these in terms of the work to be done and their particular skill profile.

Practical exercises will be the primary device for students to test out their acquired knowledge and their individual creative thinking in terms of concepts for their design solutions.

Students will be directed to read and view a range of material that will provide general support to their growing knowledge of communication and it's application.

Students will be expected to actively seek out and review a broad range of design exemplars to inform their work and reinforce their awareness of communication design.

Assessment

Coursework Assignments 100%

Students will be required to produce a series of related practical projects. These projects are of the value in the assessment scheme and should therefore be allocated equal time in their assignment preparation and independent study time. The projects are given at regular points throughout the semester to reflect the taught matter at those times. They are not required for submission until the end of the semester to enable the students to apply their developing knowledge and awareness in a holistic way to the broad range of issues inherent in each project.

The projects are briefed individually and introduced with discussion about relevant aspects and production requirements. The projects focus on the learning outcomes (outlined above) and are assessed as a body of work under the following criteria:

  • quality of research preparation
  • innovation and problem solving
  • applied design practice

Reading list

Required

Recommended

URLs

In addition students will be required to constandly seek out and view and design in a broad range of contexts to help them develope an awareness of the application of all elements of design as a foundation for thier own practice.

Summary Description

This module is designed to prepare the student for the reality of the multimedia market place and is based around a lecture program and practical assignments designed to introduce research, management and produvtion of short multimedia pieces. Students will gain an awareness of best professional practice giving them confidence to enter the multimedia workforce.